Our Brands

House of Identity

Parfum, lip care, dan body care dalam satu ekosistem yang kohesif.

Parfum

Signature scents for everyday icons.

DNA brand: Artisan blending, long-lasting projection, gender-inclusive storytelling.

Lip Care

Comfort-first color that cares.

DNA brand: Dermatologist-minded formulas, playful shades, refill-friendly packaging.

Body Care

Rituals that feel like sunlight.

DNA brand: Sensorial textures, clean ingredients, spa-at-home positioning.

Parfum

Bold notes. Quiet confidence.

DNA brand: Evening-led portfolio, layered accords, limited drops.